As part of its efforts to bring art to the people, it strove to erase classical music's snobbish and "class" image, and to make it widely familiar and enjoyable, especially to the working class. At the same time, the new regime's leaders were mindful of popular musical tastes. Thus, by far most of the music heard during the Third Reich era on the radio or in films was neither classical nor even traditional. Light music with catchy tunes -- similar to those popular with listeners elsewhere in Europe and in the United States -- predominated on radio and in motion pictures, especially during the war years.

The person primarily responsible for implementing the new cultural policies was Joseph Goebbels. In his positions as Propaganda Minister and head of the "Reich Culture Chamber," the umbrella association for professionals in cultural life, he promoted music, literature, painting and film in keeping with German values and traditions, while at the same time consistent with popular tastes.